KOBI-TV NBC5

KOBI-TV NBC 5 is the NBC affiliate serving Southern Oregon and Northern California. I’ve worked there since 2011, owning the website end-to-end across what’s now 14+ years of continuous operation.

A custom WordPress platform, top to bottom

The site runs on a fully custom WordPress theme with bespoke plugins built specifically for newsroom workflows. Nothing off-the-shelf. Every piece, from the visual design to the editorial tools to the publishing process, was built around how the team actually works.

Built to handle real traffic

News traffic is unpredictable. A breaking story can take a quiet site to thousands of concurrent users in minutes, and there’s no margin for downtime when the moments matter most. The platform is engineered to absorb those spikes automatically and has held 99.9% uptime through 14+ years of unpredictable news cycles.

End-to-end ownership

I’ve owned every layer since 2011: the WordPress theme, the custom plugins, the cloud infrastructure, the database, and the publishing tools the content team uses every day. No team handoffs, no offshore support, no “that’s not my department.” It’s the same kind of complete ownership I bring to every project I take on.